450 are craft brewers in Italy, and day after day it opens a new one. But what for now seems to be missing is the "culture of craft beer", something that the Italians have for many other food products.
The craft brewers are small communities scattered throughout the territory, small family businesses or micro breweries that produce only for the local market. In Italy, in the wake of a growing market, an increasing number of enthusiasts who decide to turn a hobby into a job.
The craft beer differs from the dominant industrial for the quality of the ingredients that in the case of craft beer are chosen more carefully between those of high quality, which the industry can not afford. Do not underestimate the creativity expressed by the Master brewer, which can not be found in industrial beers that are made to satisfy a uniform taste. Among craft beers you can taste many different flavors that will please all but have more personality and qualities.
Investments to produce beer are big, as in the food industry must be observed very strict rules, stainless steel and machinery spaces in accordance also many phases of the work is automated. Despite heavy investments into the beer market is not easy, 98% of the market is occupied by industrial beer, which costs very low and can then exit the market at a relatively low price and affordable for everyone. Become fundamental synergies and internationalization strategies pursued by agencies specialized in the sale of alcoholic beverages, as it is equally important to make use of companies able to create B2B contacts directly between the company and buyers in the sector wine / beer, which are then always the same figures, able to penetrate the craft product in the niche market, through workshops where you can find connoisseurs who appreciate the quality product even if more expensive. The niches, by definition, are small and before reaching the step of covering the investment and start the real gain, it takes a little 'time. So you need a little 'patience, take the right actions supported by expert companies and eventually fails.
There are many really small which do not leave the borders of their territory or premises where they will be going specifically to drink beer. Although the offer of craft beer has grown in recent years, as well as the public's interest and consumption, and many operators are absolutely need to widen the market. It is necessary to raise awareness of the product through new marketing strategies and point to lower costs in order to increase consumption. But then prices fall if you drink more beer. What is still lacking Italians perhaps the culture of craft beer, the product quality handmade, which instead have other European countries. The beer for us has always been the industrial and the only way to increase the market for craft beers is immediately out of their borders in the hope that the average Italian exchange as soon as his mind about it.
In this time of crisis, the consumption of Italian citizens have contracts on all products, and beer is no exception. Italians are also among the lowest consumers of beer in Europe, with about thirty liters of beer per capita, while in other countries can also be reached at 80-90 liters. The quality beer still has a growing market because it was recently discovered by the public and has a growth phase. Today's craft beer occupies less than 2% of the Italian domestic market. The American example is around 10% and takes a slice much more important market for industrial production.
