International Wine Traders tour: ten stops through Italy and Europe meeting buyers from all over the world in order to open up new possibilities and markets for the Italian wine
The “International Wine Traders” tour will start again. This event format by Iron3 is conceived to allow wineries to meet both national and international buyers.
The wine sector is leading Italian economy: 5,1 billion euros exported, the first country in USA with more than 2,4 million of hectolitre for 1,3 billion dollars.
From this first data of the 2014, it stands to reason that export, that represents an important portion of the Italian wine market, is not a mare lifeline but a real opportunity. It is an opportunity to take and that needs constant marketing and communication activities in order to maintain firm and increase the market shares.
In 2015, the challenge for the Italian wineries and for the professional of the field will be to improve their export.
“International Wine Traders” is an efficient tool for let the Made in Italy wine be known abroad, reinforcing business relationships with preset B2B meetings, workshop and seminars in order to reinforce all relationships between participants, but also to find new development strategies.
The “International Wine Traders” will start in February, in Piedmont, two days of preset meetings between wineries and buyers from Europe, Switzerland, Russia, America (Canada and Brazil) and China.
The second stop will take place in London (8th April), then Oslo and Copenhagen (13rd/15th April), Tuscany (18th/19th May), Sicily (29th/30th June), Friuli (20th/21st July), Warsaw (22nd October), Peschiera del Garda (26th/27th October) and the last one in Munich (9th November).
During each stop, there will be about fifty Italian wineries presenting their products by meeting distributors, buyers, media, opinion leaders, local producers and importers.
There will be two different event model of “International Wine Traders” stops: workshop and “B2B business meetings” with a planned agenda, the most efficient way to let the foreign professional know Italian wineries. For 2015 Iron3 launches an innovation: the stops in Friuli and Sicily, in addition to the day for the business meetings with buyers, they foresees some incomings in the participating wineries.
By complementing workshop and incomings in wineries, it will allows no only to optimize the time but, above all, to better know buyers and so, an stronger commercial and personal relationship.
Iron3 was founded in 2005 to put to use the experience and the know-how gained world-wide in communication, marketing and event organization sectors. Since ten years, Iron3 is leading national and international markets in promoting Italian wine.
“The first ten years of activity are a very important goal for us – said Giacomo Acciai, Iron3 founder –upfront we aimed at the quality of the services offered and the events organised specializing in the international field. With suppliers, partners and clients, we have good relationships based on confidence, honesty and professional respect, that we built in years and that are still growing”.
Based in Arezzo, Iron3 founded its branch in Usa in 2011, based in San Anselmo (California).
