The wine market in France has witnessed drastic changes in the past few years due to the ongoing financial crisis as well as the changing consumption habits of the French population. These market conditions have greatly impacted the growth of the French sparkling wine and still wine markets, stagnating its growth prospects significantly. According to recent research the overall wine industry in France will continue to suffer negative growth straight upto 2017, both in terms of value and volume.
The report about the Future of the Still and Sparkling Wine Market in France to 2018 presents detailed data on the still and sparkling wine consumption trends in France, citing the key market drivers and highlights the prospects of this market.
Wine consumption in France has fallen radically over the past few years. The main reason attributed to this decrease in consumption is the changing drinking habits of the French population as well as rising health concerns gripping the country. Recent research has indicated that the daily glass of wine at dinner tables is now being replaced by soft drinks, tapped and bottled water. In many regions, the growing popularity of beverages like beer has also been significantly affecting the market.
The future prospects do not look very promising for the wine market in France. Experts suggest that a segmented market with re-formulation of marketing strategies might be the safest bet. However, while domestic consumption is at an all time low, the wine manufacturers are looking to increase their exports to make up for the loss of consumption in their domestic markets. Italy, France and Spain together account for close to 80% of the total wine production in the world.
