Italian wine consumption decrease but at the same time we register a positive trend for rosè wine.
During the last few years rosè wine consumption in Italy register a growth of 13%.
Data comes directly from Observatoire de l’Economie du Rosé with an analysis made by Conseil Interprofessionnel des Vins de Provence regarding global rosè wine consumption during 2012.
In 2011, Italian rosè wine consumption was around 1,18 millions hectoliters. During 2012 we arrived to 1,34 millions hectoliters with a grow of 13,38%. The trend seems to be the same also during 2013.
The Conseil interprofessionnel des vins de Provence report underline as more than 9% of the world wine consumption is rosè (22,3 millions hectoliters for a total amount of 244) and Italy, with 6% of the world consumption is in the fourth position behind France (36%), USA (13%) and Germany (7%).
In Italy Apulia is the most important area for rosè wine and around 40% of the Italian production come from there
