“Only Italian olives” is the name of the sensibilization campaign promote by Ministro delle Politiche Agricole Alimentari e Forestali and Unaprol – Italian oil and olive consortium.
The program, support companies of Italian olives production chain involved in a qualification and differentiation of the product through social and environmental sustainable work.
Results of this project will be a general growth of knowledge of quality extra virgin olive oils for final consumers. Direct to final consumer will be also ethical and social message directly tie to local economy, environmental protection and local resource appreciation.
Mainly oriented to final consumer, students, catering operators and restaurants, the project have several different line already realized and others on the way to be realize. We go from the web site (www.sololiveitaliane.it) to school educational regarding healthy and correct diet, passing from advertisement during the main Fairs to the contest “Che tipo di olio sei” and road show with cooking show and farmers market of Fondazione Campagna Amica di Coldiretti.
