Last 2013 economic data was presented by OVSE (Osservatorio Studi Economici Vini Effervescenti) at Villa Foscarini (Stra, Venezia) during “Bollicine 2013, focus/forum degli spumanti made in Italy”
The first period of 2013 register the same trend of 2012, confirmed also during summer period.
With this trend at the end of 2013 there is the possibility to register an absolute record: pass 35 billions euro for food industry export turnover, with wine export very close to 5 billions euro going near France, world leader that in this period keep the position.
Italian wine export from 2002, register a positive trend without any stop, 10 years of success with a double consumption volume and a growth of 70% of the turnover. Based on September 30, wine division register +8,1% compare with the same period of 2012 and sparkling wine register +14% in volume and +16,4% in value. Europe with UK, Austria and Germany on the top, register a +7,7% for national sparkling consumption after a stand by period, also thank to GD market. Others Countries with Russia, Canada and USA on the top register a +16,8% in quantity with important rise in Ho.re.ca market. Solving duty and importers question also Russia and China growth. Considering food and wine, US market is the strongest also thanks to cured meat and cheeses. Asti and Brachetto d'Aqui take again their position back to the same volume registered during the first 9 months of 2010. That's a good signal for the market. Prosecco wine (docg, doc and sparkling) by itself represent 66% of the total export volume.
Positive signal also from Austria, Switzerland North east of Europe and Canada with 26% of the consumption of Italian sparkling wine. We have to consider that in that markets French and Spanish sparkling are the biggest competitors for Italy. If the 9 months trend continue in the same direction, OVSE data tell about 290 millions Italian bottles in 2013 for a total turnover around 3 millions euro. OVSE also register a decrease of general price for still and sparkling wine: we are talking about -3/5% based on producers price and -6/8% for the final channel (considering also promotion sale)
Domestic market still register irregularity and infidelity also pushed by economic crisis. More and more present promotional sales in number and type with price discount or extra product free of charge in every single GDO chain. That keep turnover and volume of sales almost steady.
To resume, domestic consumption of sparkling wine register a decrease at the same level for Italian and foreign products but with a stable expense level. Cava and some French labels maintain the same level in volume and price, Champagne is still decrease in volume and value with a total sales around 6 millions bottle. Regarding Italian sparkling wine, confirming the same trend of the first 9 months, we foresee a consumption under 140 millions bottle (-2,6%) with a turnover of 740 millions euro (-1,1% respect 2012 data)
