During 2012 Italian wine export trade still growth. Ismea data processing from Istat underline proceeds for 4,7 millions euro highlighting a +6,5% based on 2011 despite a considerable export volume reduction.The volume reduction (-9%) is in contrast with the value rise (+7%) and 4,7 billions euro of sales.
Looking to the specific wine categories, Ismea research show a slowdown, in volume, for DOP (around -2%) and IGP (around 4%) and at the same time a rise in value (+4% DOP and +7% IGP).
The development of sparkling wine, after a decrease in the first part of the year, in the second part of the year show a growth of 2% in volume respect 2011 (+14% in value). Sparkling wines help DOP and IGP in statistic data (+27% Prosecco and +33% IGP sparkling) and contrast Asti trend that have a reduction of 8% at the end of the year.Bulk wine market underline a reduction in volume with a rise of average price (+41%) that bring the average price at 0,65 €/l.
Analysing main export market for Made in Itatly, we can point out the progressive growth for North America market with USA and Canada (+6% and +11%). Go ahead very fast Far East market in particular with China an Japan where Italian export register a growth of +15% and +28%. Germany and UK see a value rise (+4% and +5%) but quantity slowdown with -12% (German market) and – 4% (UK market).
Starting from this data, during Vinitaly, will be present a research of Italian wine placement respect their competitors analysing market evolution in traditional markets and new markets with high growth potentiality. The seminary “Wine: big spender and developing markets,trend demand and Italian placement respect competitors” will take place Sunday 7th of April at 15:30 at Stand del Ministro delle Politiche Agricole Alimentari e Forestali (ground floor PalaExpo, San Zeno entrance).
