First months of the year confirm the performance of the Italian wines in the international markets.
Istat January data, show the following situation: +10% in quantity and +28%, with 350 millions euro, in value.
In US market, Italy keep the leadership of value with 32% of the import quote. In the first quarter of the year, based on Italian Wine & Food Institute, a growth of 5,5% in volume and 9,6%, with 281 millions dollars, in value are showed by this research.
Last year Italian wine signed an historical record with an export value of 4,7 billions, +6,5%, and 21,2 billions of hl (-8,8%) and the average price rise for 16,7% . That's means that during 2012 we sought less wine but for higher price. To open the way, sparkling wine (+13,8% in value) with a decrease for bulk wine. North America market absorb around 25% of the export. At the same time, important growing signal come from Singapore (+13,2%), China (+15%), South Korea (+28,8%), Japan (+27,7%) and Hong Kong (+13%) .
Concerning domestic market still going the request decline with a consumption decrease and economic crisis.
Based on IRI analysis during the first quarter of the year, packed wine in GDO register a value grow around 2% against a decrease of 8% in volume. Wine producers save the balance with a growth for the average price of 10,7%.
The low quantity of the last harvest, said Giancarlo Gramatica Iri consultant, help price growth that result more important for entry level wine, carton box and plastic bottles. Still growing also “hourglass effect” that bring a disadvantage for medium price wine.
