During this difficult economic period and this general consumption decrease, beer consumption is still on the top and people do not quit drink beer outside home.
2012 beer data, show an estimate total production of 13 millions hl and underline a stability respect 2011 data. With a steady export quote of 2 millions hl, the research reveal a constant growth for particular type of beers as weissbier, Abbey and artisans beer that point out 10/20% of growth.
A crispy market in crisis time was able to realize up to 400 artisans breweries and new occupation for 4.700 people.
The on trade market regarding beer consumption is around 5 billions euro per year. We have to consider, in particular, premium and special beers served in 150.000 bars (1,9 billions euro), 97.000 pizzeria and restaurants (3,1 billions euro) that help beer culture to grow.
