Le vendite di #prosecco aumentano del 90%
Sales of prosecco have increased by more than 90 per cent, making it nearly twice as popular as champagne: the Italian fizz market has almost doubled in the past year.
Market research also revealed that the worldwide revenue of own-label Italian sparkling wine grew from £50.2million to £95.4million from January 2013 to January 2014.
Rosie Davenport, Editor of Off Licence News magazine, said:
«Consumers are more aware than at any other time that "champagne" is just another term for sparkling wine and that the prices do not necessarily reflect the quality of the product.
Italian fizz has become a more sophisticated option and moved away from the very sweet styles into an everyday drink that's fashionable; but also a fun and sociable option that you can open and enjoy with friends at any time - and certainly isn't only reserved for special occasions.
Consumers are finding it more accessible and are preferring the style.
The champagne houses and supermarkets are reacting to the rise in prosecco sales and some of the biggest champagne brands prices were reduced by slightly more than 50 per cent over the Christmas period in order to make champagne more appealing to consumers who would otherwise be buying prosecco and other sparkling wines».
