China is the emergent market for the Italian wine. That's what come from “Istituto Confucio della Scuola Superiore Sant'Anna di Pisa” conference in April in Montepulciano (Siena)
Based on the last researches, in 2020 China will become the first wine consumer of the world. Right now in China there is a lot of attention, especially in red wine, that is evaluate an healthy and fashion alternative to alcoholic beverages.
China is a very dynamic place with one of the most intense per capita consumption growth and right now is at the first place in the world red wine consumption rank. (+140% compare with 2008) and based on some research will become the first consumer in 2020.An important example come from Vino Nobile di Montepulciano where, based on Consirzio di tutela analysis, China export increase tenfold with a final value around 300.000 euro (7% of the total export of Siena Province)
