Wine is in a difficult moment in the main market, except in Russia. This trend is not for all the wine: Italian wine seems to be out of this logic. That's what we can reveal from a Wine Monitor research of Nomisma that forestall Istat data.
USA, for example, are at the first place for wine import with more than 3,9 billions euro in value and 10,9 billions hectoliters in quantity. But if the value is still rising, even if just 0,3% compare with 2012, quantity decrease of 6%. At the same time, Italian wine export for US market, register a growth of 5,5%. A growth that become of 9% considering only the sparkling.
Canada is at the second place of this special rank of wine import. It lose 1,1% in value and 1% in quantity during the last year. Also in this case Italian wine have an opposite trend. Specially if we consider sparkling wine, we register +3% in value and +9% in quantity.
Considering China, Italy rise the export quote more than 11% for bottled wine, segment where China have around 50%. Concerning sparkling wine the growth of made in Italy was 86% in value. This incredible success has double value considering the actual problem for an historical competitor as France is: -12,5% in value for bottled and sparkling wine.
Russia register the only positive trend, as new market, with a growth in value of 12% and 1,6% in quantity during 2013. Italy also in this case, register a growth of 20% in value and in quantity with a +49% for sparkling wine. Italian sparkling wine has a quote of 63%, as Russian import, against 27% of France.
