Something that seems to disappear decades now is back in first position. We are talking about draft wine, that in economic period, join good quality wine and affordable price. A new market segment that in 2013 registered a strong growth also in the global market.
Draft wine generally help to keep price low avoiding bottling cost and reducing shipping cost. At the same time bring again on the top, a way of drinking very common until fifty years ago, almost everywhere in Italy. Draft wine use to be present in every restaurant and wine bar until sixties.
We are talking about a global trend. Based on Corriere Vinicolo data, global wine market in 2013 generate a whole turnover of 35 billions USD, with a growth of 5% respect 2012. Wine division growth in every business unit (bulk wine, bottled wine and sparkling) but the highest growing rate (+10%) was registered by bulk wine that as we told before, join affordable price and easy selling system.
