Less than 10 years for olive oil to achieve Brazilian consumers. During the last four years olive oil importation are double.
Based on COI data, Brazil imported, in 2012/2013 period, 74.873 tons of olive oil with a growth of 5% respect the previous harvest. A growth of 70% in few years considering 30.000 tons imported in 2008/2009.
During 2002/2003 extra virgin olive oils represented 39% of olive oils of the Country. Today is 73% against 25% of olive oil and 2% of olive pomace oil. At this rate Brazil will arrive Italian consumption in few years.
Europe is the main importer in Brazilian market with a strong quote of 88%. First Country Portugal (57%) follow by Spain (25%), Italy (6%) and Greece (1%)
If Italy want to take extra market quote have to start to invest in a right olive oil culture. Right now in Brazil, economic possibility are growing and the people are ready to improve their knowledge. A “virgin” market to crab and develop.
