In a crisis period where selection based on price is normal, safety and quality of the products could become dangerous. In this situation, Coop that have his private laboratory analysis since 30 years and in charge to supervise external laboratories and make private analysis regarding new food risk, enlarge his structure with a new element called Heracles. Heracles do a chemical products identikit looking for sophistication.
Heracles is something like an electronic nose that allow to quick identify, food products aromatic profile obtaining a unique digital print. A brand new instrument able to recognize food products sophistication.
In addition to Heracles, Coop also start an educational campaign on safety and genuineness of food products.
The initiative also provide for the publication of several analyze for some primary products of agroindustrial Italian chain (milk, olive oil, tomato, wine and buffalo milk mozzarella) and Coop policy key products as Cola private labels without artificial colours. All the results and the collected data will be monthly publish in their website (http://www.e-coop.it/web/guest/al-primo-posto-la-sicurezza).
