Based on Vinexpo-IWSR research during 2011 the whole world wine panorama saw Italy at the first place in wine world export (in volume) before Spain and France and the second world wine producer just behind France and the third Country, in volume, in world wine consumption (behind USA and France) and the sixth world market based on retail selling tournover.
Italian wine consumption in 2011 was 303,12 millions cases, putting Italy at third place in world consuming Countries rank (still and sparkling wine). Italy is also the second world market for per capita consumption (52,2 liters per year in 2011). Despite Italy is an historical viticulture Country, per capita annual consumption do not stop to drop down (-2,51% between 2007 and 2011) and there is the same prospect for the future with a previsional data between 2012 and 2016 of -4,89%
Regarding premium wine, in 2011 wines up to 5 USD per bottle was just 8,4% of the whole italian wine market. From now to 2016 this segnemt is intended to rise. IWST research foresee between 2011 and 2016 a rising of 13,49% for wine in the reange of price between 5 and 10 USD. In the same period they suppose a +23,24% for wine up to 10 USD per bottle.
Italian wine exports is at the first place in world panorama with a +42,69% in volume and +52,68% in value between 2007 and 2011. The first places for italina wines export are Germany, UK and USA. We found a +14,13% for Germany and +24,8% for the UK. Different trend, -11,68% and -13,56%, for USA and France. A quick focus also for the Ungarian market that go from 4,5 to 11 million 9 liters cases in last few years.
