From Vinexpo-Iswr research ( http://www.vinexpo.com/en/studies/global-current-and-future-trends-2015/) focused on wine and spirits overview the spirits profile appear clear and well-defined.
Based on spirits world market, the first market is the Pacific and Asian area where on 2011 we found 61,5% of world consumption. The consumption increase a lot (+74,31% between 2007 and 2011) however based on Vinexpo data, between 2012 and 2016 is intended to decrese (+13,63%). We also have to think that Baijiu (spirit made with white alcohol, sorghum, wheat or rice) drink on China (first Country in the world for per capita consumption) represent alone one-third part (in volume) of world distilled consumption.Based on spirits world market, the first market is the Pacific and Asian area where on 2011 we found 61,5% of world consumption. The consumption increase a lot (+74,31% between 2007 and 2011) however based on Vinexpo data, between 2012 and 2016 is intended to decrese (+13,63%). We also have to think that Baijiu (spirit made with white alcohol, sorghum, wheat or rice) drink on China (first Country in the world for per capita consumption) represent alone one-third part (in volume) of world distilled consumption.
Vodka world consumption is going to make stable in contrast with rum and brandy that are still increasing. Between 2007 and 2011 vodka world consumption is drop down of 4,93% but we expect between 2012 and 2016 1,56% of increase. Based on 2011 we found a world consumption of 491,68 million cases of vodka. Simultaneously brandy consumption (except for Armagnac and Cognac, in a stable position between 2007 and 2011) register a +23,24% and rum consumption register a +22,32% between 2007 and 2011.
World spirits turnover increase of 43% between 2007 and 2011 (+32,64% of volume in the same period). However, Asian market is just 48,6% respect the whole turnover (61,5% respect volume consumption) and the primiumisation, especially in China, go on.
